GROWTH OF SMALL BUSINESSES IN INDIA THROUGH IMPACT OF SOCIAL MEDIA

Abstract

In the current era business growth and social media network goes hand in hand. Social media networking has taken a strong edge in the business development in corporate world. However the use of social media is influencing small businesses from past few decades and gradually becoming the key success factor for the growth of small businesses as well. Therefore impact of social media is relevant to the revolutionary change in business growth of every sector such as starts ups , small business or the large organizations .The influencing effects of social media can be seen in the various segments of business such as hiring concept , promoting the business , marketing strategy or customer relations . This change was foreseen in global context. However the purpose of this research is to understand the concept of social media , the growth factors of small organizations , impact of social media in India and to understand the correlation which exists between the information systems and management sectors such as social networking for business growth .Moreover the concepts of social media involvement are highlighted in the success stories of developed countries but the approach taken by developing countries such as India for the massive development is not unnoticeable. The approach used, to illustrate and understand the concept of social media in the small business growth is based on qualitative analysis which demonstrates the various aspects of social media and its influential features for small businesses.